About Us
We Are MaxQ
MaxQ = maximum amount of aerodynamic stress an aircraft can sustain.
MaxQ is a rocket science formula that reflects the numerous and constant adjustments for factors such as pressure, trajectory and speed for a rocket to continue ascent…or it results in mission failure. We do the same optimization and adjustment for your business. We alleviate your pressure, grow your trajectory and manage the speed of change around your business.
Whether managing connections planning tied to journey maps or optimizing spending with multicultural publishers and and partners, we can help. We leverage decades of marketing experience, from Fortune 500 brands to local tax services, factoring the constant pressures of utilizing marketing tools, demographic shifts, competitive environment, cultural insights and consumer motivations to help clients continually optimize their business and organizational goals. We allow you to succeed and be at ease to focus on what you do well and what makes your offerings unique.
We aim to provide success for businesses, academia and nonprofits.
About Our Founder
Who he is…
Al Benoit is a girl-dad to a Princess. A traveler, 20+ countries. Student and teacher (NYU adjunct professor). A child of Haitian immigrants who had the good fortune to grow up in the most diverse county in the world and graduate from the most socially mobile school in the US (Baruch College) with a degree in Marketing.
He aspires to excel in his craft like Thurgood Marshall, and lead like Optimus Prime. In doing so, he follows his 4E’s Philosophy (Evaluate, Educate, Empower, Elevate). His eclectic interests range from Neil DeGrasse Tyson posts, to international travel to Harry Potter trivia.
His growth mindset, especially in the ad industry, finance and social psychology, has facilitated his success in advertising and marketing. He is a champion of challenger brands, reflective of how he sees himself. His keys are being competitive in delivering business performance, a growth mindset and treating his clients’ money like it is his own. He is a problem-solver, incorporating a practice that begins with consumer understanding and data insights that enables a prioritization of marketing initiatives.
What he’s done…
His first agency was Young & Rubicam (now VML) in 1997. His budgets have ranged from under $250k to over $300 million, targeting as young as age 6 (CDC Anti-obesity campaign, Verb) to 75 year olds (Hear.com, Citracal). He has managed teams as large as 55, including at least 7 direct reports. Al has worked on almost every category and used every channel, including rate tables and street teams. His initial experience encompasses CPG (P&G, Church & Dwight, Nabisco) but 2022 new business wins included healthcare and financial, while 2023 encompassed e-commerce, education, entertainment and multicultural.
At Mediahub in 2021, he was the SVP, leading the NBA account, which led to his promotion to be the media department head at IPG sister-agency, Campbell Ewald beginning in June 2022.
He credits his success to growing up in the most diverse county in the world, competitive spirit and thirst for knowledge.
His legacy will be reflected in his efforts as a mentor and engagement with youth. Giving back is how he shows up, including:
BIG at Big Brother Big Sister
Industry Liaison and Steering Cmte member for MECA HS (Manhattan Early College School for Advertising) and for IAM (HS for Innovation in Advertising & Media)
MAIP mentor
4A’s Diversity Steering Committee
Baruch’s Marketing Advisory Board
Advisor and senior mentor with COOP.cx
ANA’s Talent Forward Alliance
Senior Advisory Board of 100 Roses from Concrete
Queens Falcons coach and Board member
During his free time, Al enjoys all sports including skydiving, whitewater rafting and surviving a Gen Z daughter. He can often be found coaching or mentoring. He prefers Batman to Superman, Giants over Jets, but both Star Wars and Star Trek.
His daughter is a literal princess and has met Queen Bey, while his mom has no official title but gets treated like a queen nonetheless.
He is a global citizen in midst and in practice. His travels have allowed him to be inspired by the pyramid in both Chichen Itza (Mexico) and the Great pyramids in Egypt. He has been humbled by the falls at Foz do Iguaçu (Brazil) and the heights of Table Top Mountain (South Africa). The mysticism of Stonehenge and the introspection at the Holocaust Memorial in Berlin. From the heights of Burj Khalifa (Dubai) to a cenote swim. He seeks knowledge, connection and the beauty in nature, cultures and people.