Highlights

What We’ve Done

BUSINESS SUCCESSES

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  • Finance: Pitched, won and relaunched Everbank, over-delivering on Year 1 (2023/2024) deposits goals

  • Entertainment/Sports: Achieved brand and ratings KPIs for NBA 75th anniversary season (2021/2022)

  • Tech: Increased Dell computers B2B division return on investment by 40% in the first year

  • Pet: Grew market share for Frontline from 44% to 51% over 3 years (flat previous 5 years)

  • Academia: Exceeded 2024 enrollments goal at Central Michigan Univ.

  • Business Development: Increased L&D revenue by 35% in key verticals

  • Non-Profit: Developed enhanced benchmarks for Go Fund Me (‘Celebrate Black Joy’, 2022 campaign) 

  • Negotiations: Improved print negotiations efficiency by 17% for American Express

  • Consulting/Procurement: Worked with Kellogg’s procurement team to increase savings across marketing partners by 13%

  • Multicultural: Incorporated multicultural marketing in brands that improved growth up to +35%

TRAINING & AFFILIATIONS

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  • Baruch College Marketing Advisory Board member (2017-Present)

  • Advisory Boardmember & Education Liaison at Manhattan Early College School for Advertising (MECA) and IAM High School (High School for Innovation in Advertising and Media): 2016 - Present

  • 100 Roses From Concrete Senior Leadership Advisory (2019-2023)

  • Association of National Advertisers’ Talent Forward Alliance Committee member (2018-2020)

  • COOP (Digital Marketing Training) Advisor and Senior Mentor (2018)

  • NYC Media, Technology & Design Commission Core Member (2015-2019)

  • Adjunct Professor at NYU School of Professional Studies in Media Strategy (Campaign II): 2013-2014

  • Queens Falcons Youth Football Coach and Board member (2013-2024)