Expertise & Capabilities

Consultation

For Businesses and Nonprofits

We offer a variety of consultation services aimed at helping businesses and nonprofits succeed, including:

1. Media strategy planning, strategic priority spending

2. Bespoke business analysis and customer insights

3. Diversity, Equity & Inclusion strategies and diversity supplier partnerships

4. Website development and optimization

5. Integrated marketing including Influencer marketing, data analysis, CRM, rate tables and affiliate marketing

We offer businesses and nonprofits support in implementing their marketing tactics, including:

1. Integrated media planning and buying (online and offline)

2. Digital, social and search (SEM & SEO) plan development and execution

3. Influencer go to market planning and management

4. Audience development and customer journey mapping

5. Data analysis and insights

6. Trafficking, tagging and business operations

Training

For Businesses and Nonprofits

We provide training for small businesses and nonprofits to help improve marketing campaigns, including:

1. Use of optimization tools (Facebook and Google Ads)

2. Website and social media tools and analytics

3. Branding and storytelling

Training

For Students

We provide training for students aimed at career exploration and training, including:

1. Advertising Career Exploration

2. Advertising Development Training (Consumer-centric, 7 types, AIDA)

3. Career Exploration II (Personal Branding, Assessments and experiential)

4. Career Prep (Website development, Excel, Slack, email etiquette, corporate norms, interviewing and networking)